M13 Functional Juice M13 Functional Juice produces a unique line of natural health products that infuse 100% premium fruit juices with all natural active ingredients. Branding M13 required various services from photography, packaging, literature, video and exhibition design. The importance of the natural ingredients in the product directed the branding of M13. The plan was to focus on the brands strongest attributes, their wonderful all natural ingredients and reveal them to the market by means of objective photography. This idea was also demonstrated in M13's packaging, literature, exhibition design and website. — Design and art direction in collaboration with Mark Gainor. More info about M13